Quick Summary
VitalPath Health Systems is hiring a Product Marketing Manager to lead the go-to-market strategy for its innovative healthtech solutions. The role focuses on positioning products effectively, creating targeted campaigns, and enabling sales teams with the right tools to drive adoption and customer engagement.
Project Category or Industry
This role is within the healthtech and digital healthcare marketing industry.
Type
Hybrid, combining remote work with occasional on-site collaboration at company headquarters.
Experience Level
Entry-level professionals with strong academic or internship backgrounds in marketing are encouraged to apply, while candidates with two to four years of product marketing or related experience will be given priority.
Duration
This is a long-term role with the potential for career growth within the organization.
Location
Hybrid role based in Boston, Massachusetts, with flexibility to work remotely and periodic in-person collaboration.
Salary
Annual salary ranging from $58,000 to $72,000, depending on experience.
Payment Mode
Monthly salary via direct deposit.
Hiring Company Name
VitalPath Health Systems.
Required Skills or Tools
Strong communication and storytelling skills, knowledge of digital marketing channels, and experience in conducting market research. Familiarity with tools such as HubSpot, Salesforce, Google Analytics, and project management platforms like Trello or Asana is highly desirable.
Project Description
The Product Marketing Manager will be responsible for creating and executing product positioning, messaging, and campaign strategies that align with business goals. This role will bridge the gap between product development and market execution, ensuring that new offerings resonate with customers and achieve measurable growth.
Core Responsibilities and Expected Deliverables
The candidate will conduct market research, develop product positioning documents, oversee content creation for campaigns, and collaborate with sales to deliver enablement materials. Deliverables include launch plans, campaign reports, and performance metrics tied to adoption and engagement.
Required Experience and Preferred Qualifications
A degree in marketing, business, or communications is preferred. Experience in healthtech, SaaS, or B2B marketing is an advantage. Certifications in digital marketing or product management will strengthen the application.
Tools or Platforms to Be Used
HubSpot, Salesforce, Google Analytics, Canva, and project management tools such as Trello or Asana.
Language Requirement
Fluent English is required. Additional languages are a plus for supporting international market outreach.
Communication Style
Regular communication is expected via Slack, Zoom, and email, with weekly team updates and quarterly reviews.
Time Commitment or Working Window
The position requires 35–40 hours per week with flexibility, though availability during US business hours is preferred.
Payment Terms
Monthly salary, with annual performance evaluations and potential for bonuses.
Evaluation Criteria
Candidates will be assessed based on their ability to deliver impactful campaigns, align product positioning with customer needs, and contribute to measurable growth.
Other Requirements
Candidates must be open to signing an NDA and working with project tracking systems for accountability.
About the Company
VitalPath Health Systems is a healthtech company dedicated to providing innovative digital solutions that empower healthcare providers and patients. Headquartered in Boston, the company combines technology and medical expertise to enhance patient care, streamline operations, and improve healthcare accessibility. With a strong focus on innovation and collaboration, VitalPath Health Systems continues to expand its footprint in the digital health space. More information can be found at www.vitalpathhealth.com or by contacting careers@vitalpathhealth.com.