Quick Summary
DataVista Insights is seeking a Marketing Analyst to support its growing analytics team. This role is ideal for individuals who enjoy uncovering insights from data, interpreting trends, and helping shape marketing strategies with measurable impact. The successful candidate will work closely with the digital marketing and brand management teams to provide actionable recommendations that enhance campaign performance and customer engagement.
Project Category or Industry
The position falls within the marketing and advertising industry, with a focus on data-driven strategy and digital analytics.
Type
This is a full-time remote job opportunity.
Experience Level
We welcome applications from entry-level candidates, including freshers with strong analytical skills, while also encouraging applicants with prior experience in marketing analytics or data analysis.
Duration
This is a long-term role with opportunities for growth within the company.
Location
The role is fully remote, with preference for candidates who can overlap at least four hours with US Eastern Time.
Salary
The salary for this position ranges between $50,000 and $65,000 annually, depending on experience and qualifications.
Payment Mode
Salary will be paid on a monthly basis through standard bank transfer.
Hiring Company Name
DataVista Insights
Required Skills or Tools
The ideal candidate will have strong skills in data analysis, proficiency with Excel and Google Analytics, and familiarity with visualization platforms such as Tableau or Power BI. Knowledge of SQL and experience with A/B testing or digital marketing tools will be considered an advantage.
Project Description
The Marketing Analyst will be responsible for collecting and analyzing marketing data from multiple channels, including social media, paid advertising, email campaigns, and customer engagement metrics. The role’s purpose is to provide insights that will guide decision-making and improve marketing ROI.
Core Responsibilities and Expected Deliverables
The analyst will design and produce regular performance reports, monitor trends, and create visual dashboards for stakeholders. Deliverables include detailed campaign performance summaries, competitor analysis, and recommendations for optimization strategies.
Required Experience and Preferred Qualifications
While prior work experience is not mandatory, candidates with internships or projects in marketing or business analytics will be preferred. A bachelor’s degree in marketing, business, economics, statistics, or a related field is required. Certifications in Google Analytics or similar platforms are highly desirable.
Tools or Platforms to Be Used
Primary tools include Google Analytics, Excel, Tableau/Power BI, and SQL databases. Familiarity with CRM systems such as HubSpot or Salesforce is also beneficial.
Language Requirement
Fluency in English is required. Additional languages are considered an asset but not essential.
Communication Style
The team communicates primarily through Slack, Zoom, and email. Regular reporting and participation in weekly virtual meetings are expected.
Time Commitment or Working Window
The role requires a commitment of 40 hours per week, with flexibility to adjust working hours as long as critical deadlines and reporting schedules are met.
Payment Terms
Compensation will be structured as a fixed monthly salary.
Evaluation Criteria
Candidates will be assessed based on their ability to interpret data, accuracy in reporting, problem-solving skills, and clarity of communication. Shortlisted candidates may be required to complete a practical data analysis task.
Other Requirements
Applicants must be comfortable working with time-tracking software and maintaining confidentiality under an NDA agreement.
About the Client or Company
DataVista Insights is a leading digital marketing analytics firm based in New York, with clients across North America and Europe. The company specializes in transforming marketing data into actionable strategies that fuel growth for brands in e-commerce, technology, and retail sectors. DataVista prides itself on fostering a collaborative and innovative work environment.
For more information, please visit www.datavistainsights.com or contact careers@datavistainsights.com.