Quick Summary
BrightPath Solutions is seeking a motivated Digital Marketing Manager to lead and execute online marketing strategies that enhance brand visibility, generate leads, and engage customers. This role is ideal for candidates eager to shape impactful campaigns, with opportunities for both fresh graduates and professionals to grow their careers in a collaborative environment.
Project Category or Industry
Marketing, Advertising, and Digital Media
Type
Full-time, ongoing employment
Experience Level
Entry to mid-level candidates are encouraged to apply, with strong consideration given to freshers who demonstrate creativity and a willingness to learn.
Duration
This is a long-term opportunity designed for professionals seeking stability and career growth.
Location
Hybrid role based in New York, USA, with flexibility for remote work. Candidates should be available to collaborate within Eastern Time hours.
Salary or Budget
Competitive annual salary in the range of $55,000 to $70,000, based on experience and qualifications.
Payment Mode
Monthly salary with direct deposit.
Hiring Company Name
BrightPath Solutions
Required Skills or Tools
The ideal candidate should demonstrate knowledge of SEO, SEM, content strategy, social media management, and analytics. Proficiency in Google Analytics, Google Ads, social media scheduling tools, and email marketing platforms will be advantageous.
Project Description
The Digital Marketing Manager will oversee campaigns designed to strengthen BrightPath Solutions’ brand image and market reach. The position involves planning, executing, and optimizing marketing strategies across multiple channels to drive measurable results.
Core Responsibilities and Expected Deliverables
The successful candidate will develop and manage digital campaigns, analyze performance data, and report key metrics. Responsibilities include managing paid search and social media efforts, coordinating with the content team, optimizing website performance, and implementing email marketing initiatives. Deliverables include monthly campaign reports, optimized digital assets, and measurable improvements in lead generation and engagement.
Required Experience and Preferred Qualifications
While prior digital marketing experience is valued, this role is open to motivated entry-level candidates. A bachelor’s degree in marketing, communications, or a related field is preferred. Familiarity with Google Ads and HubSpot or similar platforms will be an asset. Candidates with certifications such as Google Analytics or HubSpot Marketing are highly regarded.
Tools or Platforms to Be Used
Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, and scheduling tools such as Hootsuite or Buffer.
Language Requirement
Fluency in English is required. Additional language skills are welcomed but not mandatory.
Communication Style
The team primarily communicates via Slack and Zoom, with email used for formal updates and client reporting.
Time Commitment or Working Window
The role requires 35 to 40 hours per week, with flexible scheduling provided key collaboration overlaps occur within Eastern Time working hours.
Payment Terms
This position is salaried with monthly payments, offering performance-based bonuses and annual salary reviews.
Evaluation Criteria
Candidates will be evaluated on creativity, attention to detail, analytical ability, and communication skills. Shortlisted applicants may be asked to complete a brief case study or present a sample marketing plan.
Other Requirements
The role requires signing a confidentiality agreement and may involve the use of time-tracking software for remote work.
About the Company
BrightPath Solutions is a forward-thinking digital marketing agency headquartered in New York, USA. The company specializes in crafting innovative online strategies for clients across industries including technology, retail, and professional services. By combining creative storytelling with data-driven insights, BrightPath Solutions helps businesses build lasting digital footprints.
To learn more about BrightPath Solutions, visit www.brightpathsolutions.com or contact careers@brightpathsolutions.com.