The Brand Manager role at Lumina Brands Co. offers an exciting opportunity to take ownership of brand growth, oversee marketing initiatives, and ensure consistent brand identity across all channels. The successful candidate will work closely with cross-functional teams to shape strategy, launch campaigns, and connect with target audiences. This role is well-suited to a creative yet analytical individual who can balance innovation with measurable business results.
Project Category or Industry: Consumer goods and lifestyle branding
Type: Full-time employment
Experience Level: Open to entry-level professionals with strong potential as well as mid-level candidates with prior brand or marketing experience
Duration: Long-term ongoing role
Location: Hybrid, based in New York, with flexibility for partial remote work
Salary: $65,000 to $85,000 annually, depending on experience
Payment Mode: Monthly salary via direct deposit
Hiring Company Name: Lumina Brands Co.
Required Skills or Tools: The role requires strong skills in brand strategy, market analysis, creative development, and digital marketing. Experience with tools such as Google Analytics, Adobe Creative Suite, and social media management platforms will be valuable. Strong communication and presentation abilities are essential.
Project Description: The Brand Manager will be responsible for ensuring that Lumina Brands Co. continues to strengthen its presence in the competitive consumer goods sector. The role focuses on developing strategies that position the brand effectively, executing marketing plans that engage consumers, and working to expand market share while building loyalty.
Core Responsibilities and Expected Deliverables: Responsibilities include managing brand campaigns from concept to execution, analyzing market trends, supervising creative assets, coordinating with external agencies, and ensuring messaging consistency across digital and traditional platforms. Deliverables will include quarterly brand performance reports, campaign launch materials, and measurable increases in brand awareness and engagement.
Required Experience and Preferred Qualifications: While prior brand management experience is preferred, fresh graduates with a degree in marketing, business, or communications and relevant internships are encouraged to apply. A background in consumer goods, retail, or lifestyle industries will be considered an asset.
Tools or Platforms to Be Used: Daily work will involve using tools like HubSpot, Google Analytics, Canva, Adobe Creative Suite, and project management systems such as Asana or Trello.
Language Requirement: English fluency is required. Additional language skills are advantageous but not mandatory.
Communication Style: The team collaborates using Slack for daily messaging, Zoom for virtual meetings, and email for formal communication.
Time Commitment or Working Window: Standard full-time hours of 35–40 hours per week, with some flexibility for campaign launch periods.
Payment Terms: Compensation will be structured as a fixed monthly salary, with annual performance-based reviews.
Evaluation Criteria: Candidates will be evaluated on their ability to demonstrate creativity, market awareness, strategic thinking, and results from prior projects or academic work. Case study assessments may be used during the hiring process.
Other Requirements: Selected candidates may be asked to sign an NDA and adhere to brand confidentiality guidelines.
About the Client or Company: Lumina Brands Co. is a New York–based consumer goods company specializing in lifestyle and household products. The company is known for its innovative approach to branding, sustainability-driven product design, and customer-focused marketing. With a growing presence across North America and Europe, Lumina Brands Co. aims to create meaningful connections between people and the products they use every day. More information is available at www.luminabrandsco.com, where candidates can also contact the HR team directly.