The Customer Insights Analyst role is designed for individuals who are eager to combine analytical skills with business strategy to deliver meaningful recommendations. This position focuses on identifying consumer behavior patterns, uncovering actionable insights, and guiding marketing and product teams to make data-informed decisions. The ideal candidate will be detail-oriented, naturally curious, and capable of transforming raw data into stories that drive growth.
This role sits within the market research and data analytics industry. It is a full-time position open to candidates at the entry level while also welcoming those with some experience. The engagement is long-term, with opportunities for ongoing professional development. The position is fully remote, with flexibility for candidates based in the U.S., particularly those who can align with Central or Eastern Time Zones.
Compensation for this role is competitive, with a salary range of $55,000 to $70,000 annually depending on experience. Payments are made monthly via direct deposit, though other arrangements can be discussed.
Visionary Data Labs, the hiring company, is looking for candidates with skills in data analysis, consumer research, and reporting. Proficiency with tools such as Excel, SQL, Google Analytics, and visualization software like Tableau or Power BI will be important. Strong written and verbal communication skills are essential to present findings clearly to cross-functional teams.
The Customer Insights Analyst will focus on collecting and analyzing consumer data from surveys, digital platforms, and third-party providers. They will prepare reports and dashboards that highlight key insights, recommend improvements for marketing campaigns, and identify potential opportunities for growth. Deliverables will include regular insights reports, presentations to management, and ad hoc analysis for strategic initiatives. Preferred candidates will have a degree in marketing, statistics, economics, or a related field, though equivalent experience will be considered. Familiarity with statistical techniques such as regression analysis or segmentation modeling will be an advantage.
The primary tools to be used in this role include Google Analytics, Excel, SQL databases, and visualization platforms such as Tableau. English will be the primary language of communication. Collaboration will take place through Slack, Zoom, and email. Candidates should expect a commitment of approximately 35 to 40 hours per week, with flexibility for scheduling. Payment will be structured on a monthly fixed basis with performance reviews every six months. Candidates will be evaluated based on their ability to deliver accurate and timely insights, communicate findings clearly, and support business objectives effectively. NDAs and time-tracking tools such as Hubstaff may be required, with some overlap in working hours for collaboration.
Visionary Data Labs is a research-driven company specializing in consumer behavior analytics and market intelligence. Headquartered in Dallas, Texas, the company partners with organizations across industries to help them understand their audiences and make strategic decisions grounded in data. With a mission to transform raw data into actionable business insights, Visionary Data Labs operates as a trusted partner for marketing teams, product developers, and business leaders. More information about the company can be found at www.visionarydatalabs.com, and inquiries can be directed to contact@visionarydata