Quick Summary
BrightWave Brands is seeking a skilled Digital Marketing Manager to lead the planning, execution, and optimization of digital campaigns across multiple channels. The ideal candidate will be analytical, creative, and results-driven, with the ability to translate data insights into actionable strategies. This position offers the opportunity to shape brand visibility, enhance engagement, and drive measurable growth.
Project Category or Industry
The role falls within the digital marketing and consumer goods industry, focusing on e-commerce growth and brand development through online channels.
Type
This is a full-time remote engagement.
Experience Level
The position welcomes both entry-level and mid-level candidates, with an emphasis on freshers who have demonstrated passion and knowledge in digital marketing. Training and mentorship will be provided, while experienced applicants are encouraged to bring advanced strategic skills.
Duration
This is a long-term role with opportunities for career growth.
Location
Remote, with flexibility to collaborate across international time zones. Candidates in North America or Europe will have a slight advantage due to overlapping working hours.
Salary or Budget
The expected salary range is $55,000 to $70,000 annually, depending on experience and skill level.
Payment Mode
Payment will be structured on a monthly salary basis through direct deposit.
Hiring Company Name
BrightWave Brands
Required Skills or Tools
Candidates should demonstrate expertise in SEO, SEM, Google Ads, social media marketing, content optimization, and email marketing. Familiarity with Google Analytics, HubSpot, and project management tools such as Trello or Asana is preferred.
Project Description
The Digital Marketing Manager will oversee the strategy and execution of digital campaigns designed to build awareness, generate leads, and improve customer retention. This role requires a balance of creativity and data-driven decision-making to enhance the overall customer journey.
Core Responsibilities and Expected Deliverables
Key responsibilities include managing paid advertising campaigns, analyzing digital performance metrics, creating detailed reports, and adjusting strategies for continuous improvement. The manager will also collaborate with creative teams to develop engaging content and with sales teams to align marketing initiatives with business goals. Deliverables include monthly performance reports, campaign optimization strategies, and quarterly growth plans.
Required Experience and Preferred Qualifications
A bachelor’s degree in marketing, communications, or a related field is required. Fresh graduates with relevant internships or certifications in digital marketing are encouraged to apply. Preferred qualifications include Google Ads certification, HubSpot inbound marketing certification, or equivalent credentials.
Tools or Platforms to Be Used
Primary tools include Google Analytics, SEMrush, HubSpot, Google Ads, Facebook Ads Manager, and WordPress for content management.
Language Requirement
Proficiency in English is required; knowledge of additional languages is a plus but not mandatory.
Communication Style
The team primarily uses email, Slack, and Zoom for communication and collaboration.
Time Commitment or Working Window
A commitment of 35–40 hours per week is expected, with flexibility for occasional evening or weekend meetings depending on campaign schedules.
Payment Terms
This role follows a fixed monthly salary structure, reviewed annually based on performance.
Evaluation Criteria
Candidates will be evaluated based on prior experience, problem-solving ability, creativity, understanding of digital marketing tools, and performance in a practical assessment during the selection process.
Other Requirements
Successful candidates must be willing to sign a standard NDA and use time-tracking tools during work hours to ensure productivity.
About the Client or Company
BrightWave Brands is a global consumer goods company specializing in lifestyle and home products. Known for its innovative marketing strategies and commitment to sustainability, the company has rapidly expanded its digital presence in the e-commerce space. Headquartered in Toronto, Canada, BrightWave Brands collaborates with teams worldwide to deliver exceptional customer experiences.
For more information, visit www.brightwavebrands.com or contact careers@brightwavebrands.com.