Quick Summary
InsightWave Analytics is hiring a Marketing Analyst to support data-driven decision-making across digital and traditional campaigns. This role focuses on analyzing performance metrics, identifying trends, and translating data into actionable insights that guide marketing strategies. It offers an excellent opportunity for freshers with strong analytical skills and recent graduates eager to begin a career in marketing analytics.
Project Category or Industry
Marketing, Advertising, and Data Analytics
Type
Full-time, ongoing employment
Experience Level
Entry to mid-level, with strong opportunities for freshers who demonstrate quantitative skills and an interest in marketing strategy.
Duration
This is a long-term position designed to provide stability and career development.
Location
Remote role with headquarters in Boston, USA. Candidates should be able to align with Eastern Time business hours.
Salary or Budget
Annual salary in the range of $54,000 to $68,000, depending on experience and qualifications.
Payment Mode
Monthly salary with direct deposit.
Hiring Company Name
InsightWave Analytics
Required Skills or Tools
The candidate should demonstrate proficiency in Excel, Google Analytics, SQL, and visualization platforms such as Tableau or Power BI. Strong communication and problem-solving skills are essential, along with an understanding of marketing KPIs and campaign measurement.
Project Description
The Marketing Analyst will play a critical role in evaluating the effectiveness of marketing campaigns and guiding strategy with data insights. The role’s purpose is to ensure that every marketing initiative is measurable and contributes to business objectives.
Core Responsibilities and Expected Deliverables
Responsibilities include tracking and reporting campaign performance, conducting competitor analysis, building dashboards, and presenting insights to internal teams. Deliverables include weekly reports, detailed monthly analytics summaries, and data-driven recommendations for optimizing campaigns.
Required Experience and Preferred Qualifications
A bachelor’s degree in marketing, business, statistics, or a related field is preferred. Prior internships or experience in analytics are beneficial, but highly motivated freshers with technical aptitude are welcome. Certifications in Google Analytics or similar platforms are an advantage.
Tools or Platforms to Be Used
Google Analytics, SQL, Tableau, Power BI, Excel, and CRM tools such as HubSpot or Salesforce.
Language Requirement
English fluency is required. Strong written and verbal communication skills are expected.
Communication Style
The team collaborates through Slack for daily communication, Zoom for meetings, and email for formal reporting.
Time Commitment or Working Window
The position requires 35 to 40 hours per week, with flexibility, provided candidates can overlap at least four hours daily with Eastern Time business hours.
Payment Terms
Fixed monthly salary with eligibility for performance bonuses based on accuracy, insight quality, and impact of recommendations.
Evaluation Criteria
Applicants will be evaluated on their analytical ability, attention to detail, problem-solving skills, and capacity to communicate data effectively. A short case study or practical test may be included in the hiring process.
Other Requirements
A confidentiality agreement is required, along with reliable internet access for remote collaboration.
About the Company
InsightWave Analytics is a Boston-based marketing and analytics firm that helps businesses optimize their strategies through data insights. The company works with clients in retail, technology, and healthcare, offering customized reporting and performance measurement solutions. With a focus on innovation and clarity, InsightWave Analytics empowers clients to make informed, growth-oriented decisions.
For more information, visit www.insightwaveanalytics.com or contact careers@insightwaveanalytics.com.