Quick Summary
FinEdge Technologies is looking for a Marketing Automation Specialist to design, implement, and optimize automated workflows that drive customer engagement and improve overall marketing efficiency. The ideal candidate will combine technical expertise with strategic thinking to deliver personalized experiences at scale.
Project Category or Industry
This role is within the fintech and digital marketing sector.
Type
Full-time, remote position.
Experience Level
Entry-level professionals with strong technical aptitude and a background in marketing are encouraged to apply. Candidates with up to three years of marketing automation or CRM experience will be prioritized.
Duration
This is a long-term role with opportunities for advancement.
Location
Remote, with a preference for candidates available during core US and European business hours.
Salary
Annual salary between $52,000 and $65,000, depending on experience.
Payment Mode
Monthly salary via direct deposit.
Hiring Company Name
FinEdge Technologies.
Required Skills or Tools
Strong knowledge of marketing automation platforms such as HubSpot, Marketo, or Pardot. Familiarity with CRM systems, email marketing, segmentation strategies, and workflow automation. Analytical skills and an understanding of customer journey mapping are essential.
Project Description
The Marketing Automation Specialist will be responsible for building automated campaigns that nurture leads, convert prospects, and retain customers. This includes mapping customer journeys, setting up automated workflows, and ensuring campaigns align with strategic business goals.
Core Responsibilities and Expected Deliverables
Responsibilities include designing lead nurturing campaigns, maintaining customer databases, monitoring campaign performance, and implementing improvements based on data insights. Deliverables include automated workflows, monthly performance reports, and recommendations for enhanced personalization.
Required Experience and Preferred Qualifications
Candidates should have a degree in marketing, business, or computer science, or equivalent practical experience. Certifications in platforms such as HubSpot, Marketo, or Salesforce are advantageous. Prior experience in the fintech industry is preferred but not required.
Tools or Platforms to Be Used
HubSpot, Marketo, Pardot, Salesforce CRM, Google Analytics, and email marketing software.
Language Requirement
Fluent English is required, with additional language proficiency considered a plus.
Communication Style
The team communicates through Slack, email, and Zoom. Weekly updates and monthly reviews will be required.
Time Commitment or Working Window
The role requires 35–40 hours per week, with flexible scheduling. Occasional overlap with US Eastern Time business hours is expected.
Payment Terms
Monthly salary with annual performance reviews and potential bonuses based on campaign results.
Evaluation Criteria
Applicants will be assessed based on their ability to build efficient workflows, improve engagement rates, and contribute measurable impact to overall marketing goals.
Other Requirements
Candidates must be comfortable signing an NDA and working with time-tracking tools for accountability.
About the Company
FinEdge Technologies is a fintech company specializing in digital solutions that empower businesses to manage finances and scale operations with confidence. Headquartered in New York with a globally distributed team, FinEdge is committed to innovation, efficiency, and customer success. The company partners with organizations worldwide to deliver reliable technology and data-driven insights. Learn more at www.finedgetechnologies.com or contact careers@finedgetechnologies.com.