Quick Summary:
AdVance Performance Media is looking for a PPC Specialist to join its results-driven marketing team. This role is designed for individuals who are passionate about managing paid advertising campaigns across Google Ads, Bing, and social platforms. The ideal candidate is analytical, detail-oriented, and eager to help clients achieve measurable growth through effective campaign management.
Project Category or Industry:
Digital marketing and advertising.
Type:
Full-time employment.
Experience Level:
Open to entry-level applicants with a strong analytical mindset and training support, while also welcoming mid-level professionals with proven PPC campaign experience.
Duration:
Ongoing, long-term role.
Location:
Remote, with primary operations based in Toronto, Canada. Collaboration across different time zones is encouraged.
Salary or Budget:
Annual salary range of CAD 45,000–65,000, depending on skills and experience.
Payment Mode:
Monthly salary via direct deposit.
Hiring Company Name:
AdVance Performance Media.
Required Skills or Tools:
Candidates should be comfortable with tools such as Google Ads Manager, Microsoft Advertising, Google Analytics, and reporting platforms like Data Studio. Strong understanding of keyword strategy, A/B testing, and budget optimization is highly valued.
Project Description:
The PPC Specialist will design, implement, and optimize paid campaigns to maximize ROI for multiple clients. The position requires monitoring key metrics, analyzing performance, and making data-driven adjustments to improve outcomes.
Core Responsibilities and Expected Deliverables:
Responsibilities include conducting keyword research, writing compelling ad copy, setting up campaigns, monitoring daily spend, and preparing regular performance reports. Deliverables will include detailed client reports, optimized ad campaigns, and measurable improvements in clicks, conversions, and ROI.
Required Experience and Preferred Qualifications:
While direct PPC experience is preferred, candidates with strong analytical or digital marketing backgrounds will be considered. Certifications in Google Ads, Microsoft Advertising, or related digital platforms are advantageous.
Tools or Platforms to Be Used:
Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, LinkedIn Ads, and reporting tools like Google Data Studio.
Language Requirement:
Fluency in English is required; proficiency in French is an added advantage due to Canadian market needs.
Communication Style:
The team works through Slack, email, and Zoom. Candidates should be comfortable providing clear, timely updates and collaborating virtually.
Time Commitment or Working Window:
Full-time, approximately 40 hours per week, with flexibility to work across North American time zones.
Payment Terms:
Monthly fixed salary.
Evaluation Criteria:
Applicants will be assessed based on campaign management skills, ability to demonstrate ROI, familiarity with PPC platforms, and communication effectiveness during the interview process.
Other Requirements:
An NDA and use of time-tracking tools may be required. Occasional overlap with Toronto business hours is expected for team and client meetings.
About the Client or Company:
AdVance Performance Media is a Toronto-based digital marketing agency specializing in paid advertising strategies that deliver measurable results. The company partners with businesses across industries to enhance visibility, increase conversions, and maximize ROI. With a strong commitment to innovation and performance-driven campaigns, AdVance Performance Media has built a reputation as a trusted partner for sustainable digital growth. More details can be found at www.advanceperformancemedia.ca or by contacting careers@advanceperformancemedia.ca.