Quick Summary
AdVantage Performance Marketing is seeking a talented PPC Specialist to plan, manage, and optimize paid search and display campaigns across multiple platforms. This role is designed for professionals eager to deliver measurable results through data-driven strategies while working in a fast-paced, collaborative environment. Entry-level applicants with foundational knowledge of PPC are also encouraged to apply.
Project Category or Industry
Digital Marketing and Advertising
Type
Full-time, ongoing employment
Experience Level
Entry to mid-level candidates, with strong opportunities for motivated freshers who have demonstrable skills in paid media.
Duration
This is a long-term role offering career growth and advancement within the company.
Location
Hybrid role based in Chicago, USA, with flexible work-from-home options. Collaboration during Central Time business hours is required.
Salary or Budget
Annual salary in the range of $52,000 to $68,000, depending on experience and qualifications.
Payment Mode
Monthly salary through direct deposit.
Hiring Company Name
AdVantage Performance Marketing
Required Skills or Tools
The ideal candidate should demonstrate knowledge of Google Ads, Bing Ads, and paid social platforms. Strong analytical skills, keyword research, ad copywriting, and A/B testing experience are critical. Proficiency with Google Analytics and campaign management tools will be beneficial.
Project Description
The PPC Specialist will be responsible for executing paid advertising strategies that drive measurable ROI for the agency’s diverse client portfolio. The role involves managing budgets, optimizing campaigns, and continuously improving performance through testing and data analysis.
Core Responsibilities and Expected Deliverables
The primary responsibilities include developing keyword strategies, creating compelling ad copy, monitoring campaign performance, and optimizing bids to achieve KPIs. Expected deliverables include weekly performance updates, monthly reports with actionable insights, and continuous improvements in conversion rates and cost efficiency.
Required Experience and Preferred Qualifications
A bachelor’s degree in marketing, business, or a related field is preferred but not required. Experience with Google Ads certifications or equivalent training will be highly regarded. While prior experience is an advantage, freshers with demonstrated ability to learn quickly and apply PPC fundamentals will be considered.
Tools or Platforms to Be Used
Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, and third-party bid management tools.
Language Requirement
Fluency in English is required for communication and ad copy creation.
Communication Style
The team collaborates through Slack for daily communication, Zoom for meetings, and email for formal reporting and client updates.
Time Commitment or Working Window
The role requires 35 to 40 hours per week, with flexibility, but candidates must be available for at least four hours of overlap with Central Time business hours.
Payment Terms
Fixed monthly salary with additional quarterly performance-based incentives.
Evaluation Criteria
Applicants will be assessed on campaign performance knowledge, creativity in ad copy, analytical ability, and the results of a short case study or skills test during the hiring process.
Other Requirements
The position requires a confidentiality agreement and may involve time-tracking for client-related reporting.
About the Company
AdVantage Performance Marketing is a Chicago-based digital marketing agency specializing in performance-driven campaigns for clients across industries including retail, technology, and professional services. With a strong focus on measurable results, the agency combines creativity and analytics to deliver high-impact strategies that help businesses grow.
More information about AdVantage Performance Marketing can be found at www.advantageperformancemarketing.com or by contacting careers@advantageperformancemarketing.com.