The Product Marketing Manager role at HorizonBridge Technologies is a strategic opportunity designed for individuals eager to shape product positioning, messaging, and overall go-to-market execution. This position requires a balance of creativity and analytical skills, with the goal of ensuring that every product launch and campaign resonates with its intended audience. The ideal candidate will be passionate about understanding customer needs and market trends while working closely with product and sales teams to drive growth.
Project Category or Industry
This role falls within the technology and digital solutions industry, focusing on marketing innovation and product-driven growth.
Type
This is a full-time, remote engagement.
Experience Level
The company welcomes applications from freshers with strong academic backgrounds in marketing or business, as well as from mid-level professionals with proven experience in product marketing or related fields.
Duration
This is a long-term role with career progression opportunities.
Location
The position is fully remote, with flexibility to work across time zones. However, a preference will be given to candidates able to overlap at least four hours with Eastern Standard Time.
Salary or Budget
The compensation package ranges from $65,000 to $85,000 annually, depending on experience and skills.
Payment Mode
Salary will be paid monthly through direct deposit or other agreed-upon methods.
Hiring Company Name
HorizonBridge Technologies.
Required Skills or Tools
Candidates should demonstrate strong knowledge of product positioning, market analysis, and customer research. Familiarity with tools such as HubSpot, Salesforce, and Google Analytics is highly desirable. Strong written and verbal communication skills are also essential.
Project Description
The Product Marketing Manager will lead the development and execution of product marketing strategies that define how HorizonBridge Technologies presents its products to the market. The goal is to ensure effective positioning that resonates with key audiences, improves sales outcomes, and strengthens the company’s brand presence.
Core Responsibilities and Expected Deliverables
Responsibilities include creating go-to-market strategies, leading product launch campaigns, conducting competitor analysis, and preparing sales enablement materials. Deliverables will involve product marketing plans, customer personas, campaign reports, and consistent alignment with product and sales teams to ensure success.
Required Experience and Preferred Qualifications
Applicants should ideally have a degree in marketing, communications, or business. Experience in product lifecycle management or prior involvement in technology-driven marketing campaigns will be valued. Certifications in digital marketing or product management will be an added advantage.
Tools or Platforms to Be Used
The role will involve daily use of project management tools like Asana or Trello, communication platforms like Slack and Zoom, and data-driven marketing platforms such as HubSpot and Google Analytics.
Language Requirement
English is required, with strong proficiency in both written and spoken communication.
Communication Style
The team primarily communicates through Slack for daily updates, Zoom for weekly meetings, and email for formal documentation.
Time Commitment or Working Window
The role is expected to require approximately 40 hours per week, with flexible scheduling but some overlap with U.S. business hours.
Payment Terms
The position is salaried, with payments disbursed monthly.
Evaluation Criteria
Candidates will be evaluated on their ability to demonstrate creative product positioning, data-driven marketing approaches, communication effectiveness, and cultural fit within the company’s collaborative environment.
Other Requirements
Successful candidates may be asked to sign a non-disclosure agreement and use time-tracking tools for project accountability.
About the Client or Company
HorizonBridge Technologies is an innovative digital solutions provider specializing in software products designed to improve business performance and customer engagement. Based in Boston, Massachusetts, the company works with clients across North America and Europe, delivering scalable solutions for a wide range of industries. HorizonBridge prides itself on fostering a culture of innovation, collaboration, and continuous growth. More information can be found at www.horizonbridgetech.com, and inquiries can be directed to careers@horizonbridgetech.com.